What is the purpose of Cloud Load Balancing?

Cloud Load Balancing serves the primary purpose of distributing incoming application traffic across multiple instances, which helps to optimize resource utilization, increase application availability, and enhance overall performance. By directing traffic to the least busy or most responsive instances, it can reduce latency and prevent any single instance from becoming overwhelmed by too many requests. This capability not only improves the user experience but also supports applications by ensuring that they remain responsive even under varying load conditions.

When traffic is evenly distributed, it leads to better use of resources and a decrease in the likelihood of server failures due to overload. This alleviates concerns regarding high traffic volumes, allowing applications to scale automatically in response to demand, which is essential for cloud-native applications that may face unpredictable traffic patterns.